KREUZBERGKINDER Was founded out of my own need of an eyewear reflects my personality & own style - which you may consider as unique, Yet with a price tag I can afford. The brand is named after the neighberhood of my residence - Kreuzberg, Berlin. Kreuzberg's ebullient arts scene and receptivity of the other is my main source of inspiration.
Gili Shani is the main photographer and Co-founder of KREUZBERGKINDER.
KREUZBERGKINDER was founded and established in Berlin, To satisfy our hunger for eyewear designed for us - The people who are different by definition, that thrive in the beauty of the diversity, hip, coutner-culture, bold and edgy. We dreamed of an eyewear brand designed for every one, but not everyone. Priced for our friends from the neighberhood, with no compromise of highest quality and materials. We are free, unchained & we say fuck to conformism. we find the ordinary boring. Welcome to KREUZBERGKINDER's family - the NORDINARY eyewear.
DISRUPTION – “A BREAK IN ACTION, ESPECIALLY AN UNPLANNED AND CONFUSING ONE.” IN LATIN DISRUPT MEANS “BROKEN INTO PIECES,” FROM DIS, “APART,” AND RUMPERE, “TO BREAK.” BUT ALSO “THE ACTION OF COMPLETELY CHANGING THE TRADITIONAL WAY THAT THINGS OPERATE...” SO OUT OF THE CHAOS WE EXTRACTED INSPIRATION AND INNOVATION... “DISRUPTIVE INNOVATION IS WHEN A BUSINESS TARGETS WHAT OTHERS HAVE OVERLOOKED” ADDING REAL VALUE FOR THEIR CUSTOMERS AND FINDING MEANING IN THEIR MISSION.» WE ARE PROUD TO SHARE WITH YOU THE OUTCOME OF THAT EXACT MISSION WITH THE KREUZBERGKINDER DISRUPTION COLLECTION
KREUZBERGKINDER third collection was inspired by the underground, industrial and the controversy of Berlin. The collection represents the penetration of the different to the mainstream, as the generation evolves to the culture of "me".
An artistic collaboration made with indivdual visual artists from Shenkar, depicit a different collection, with extreme designs and vivid colors.
KREUZBERGKINDER's second collection, defined with direct follow through from the first collection, represnting Berlin's cultural adversity.
We ignited the FIRST collection with the true spirit of Berlin, fuleled with enthusiasm and motivation to deliver our scene tghrough contemporary eyewear design.